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Fast Take: Dragging Madison Ave. Into the 21st Century

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Fast Take: Dragging Madison Ave. Into the 21st Century
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Fast Company's Fast Take newsletter
June 14, 2006


"Eventually, these huge agencies get so weak and
calcified that the brand has to be shut down, employees
laid off, and, if the clients can be saved, the holding
company moves them to another agency in their network."
Andrew Jaffe, a former Adweek editor who now runs a
consultancy for the ad industry
http://trax.fastcompany.com/k/w/mailman/fasttake/20060614/jwt

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CONTENTS
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* Shakeup Artists: Dragging Madison Ave. Into the 21st
Century
* Poll Position: Madison Ave. Makeover
* What a Croc!
* Resource Centers of Excellence
* Email the Editor

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Shakeup Artists: Dragging Madison Ave. Into the 21st Century
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Rehab: An Advertising Love Story | by Danielle Sacks
With a body as old as J. Walter Thompson's, sometimes
it pays to have a little work done.
http://www.fastcompany.com/magazine/106/jwt.html?partner=fasttake

Flashback: Is Mad. Ave. Ready To Go Naked? | by Danielle Sacks
These brash Brits say they have the cure for what ails
the ad business these days. Is Naked Communications a
real revolution, or just Brand X in a new box?
http://trax.fastcompany.com/k/w/mailman/fasttake/20060614/naked

(Flashback items are articles gleaned from back issues
that relate to the theme of the week's cover story on
the Web.)

Learn about more Web features on the Fast Company homepage!
fastcompany.com
http://trax.fastcompany.com/k/w/mailman/fasttake/20060614/homepage


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Poll Position: Madison Ave. Makeover
-----------------------------------------------------

Is the ad industry really ready to embrace change?
Take the Fast Company poll!
http://www.fastcompany.com/poll/?x=1955&partner=fasttake


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What a Croc!
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What a Croc! | by Jennifer Alsever
How three guys are turning an outrageous shoe fad into
something that just might last.
http://trax.fastcompany.com/k/w/mailman/fasttake/20060614/croc


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Resource Centers of Excellence
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Networking: Give Clients What They Really Want | by Keith Ferrazzi
Build personal relationships with your clients--so
they'll reveal to you the things that could really
drive their decision but can't be written in an RFP.
http://trax.fastcompany.com/k/w/mailman/fasttake/20060614/networking

Visit Fast Company's online Resource Centers for
frequent columns, recommended tools and resources, the
opportunity to tap the experience and expertise of our
online contributors, and the chance to engage in a
dialogue with other readers.
fastcompany.com
http://trax.fastcompany.com/k/w/mailman/fasttake/20060614/homepage


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Email the Editor
-----------------------------------------------------

Have something to say about these stories or Fast
Company magazine?
Send us your feedback.
http://trax.fastcompany.com/k/w/mailman/fasttake/20060614/mailto




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Date: 2006-06-14 - 09:10:04

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